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The story of the brand began in an unusual place, while its founder was working as a nurse at a psychiatric hospital. What started as a simple idea to create his own merch gradually evolved into a full-fledged clothing brand and music collective.

At its core, the brand combines horror, rage culture, graffiti, and streetwear aesthetics. Each piece is part of a shared visual identity inspired by underground music, street art, and alternative culture.

The music collective became another essential part of this world, bringing together artists who share a similar creative vision and aesthetic while developing their own sound. The clothing brand and music label aren't separate projects. They complement each other, with music shaping the atmosphere and clothing bringing that energy into everyday life.

What began as a simple merch idea has grown into a creative movement where fashion, music, and street culture come together as one.

DOORDOM

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.